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The Most Popular Baby Shampoo

If you've ever researched the ingredient list of Johnson & Johnson, the most iconic baby shampoo in the universe, you're totally smart to dig deeper for a shampoo that won't harm the health of your precious little one.

My mom used Johnson's on me and, admittedly, I used it on my babies (WAY back when they were babies) because ... who knew?! Who knew the fragrance alone can cause allergies, immunotoxicity, organ system toxicity and more? 

What You Put On Your Baby's Skin Affects Their Health

In case you didn't know, what you put on your child's skin, good or bad, leaches into their skin, into their bloodstream and then creeps into their little tiny organs. Occasional invasion of harmful chemicals may never make a noticeable difference, but over time, continued use of toxic products can take their toll and cause a large array of health problems including everything from brain development to hormone disruption to cancer. It's no joke what you introduce to your baby's skin and body, and that's not even considering how much bath water your toddler decides to drink!


Johnson Removes Formaldehyde & 1,4 Dioxane

In defense of Johnson & Johnson Baby Shampoo, in 2014, pressure from consumers and environmental groups spurred Johnson removed Formaldehyde and 1,4 Dioxane from their baby shampoo formula. Yeah you read that right. Formaldehyde. I can't even fathom how a chemical used in pesticides and embalming dead people could ever be in a product that gets slathered all over infants. But kudos to Johnson's for removing it . . . albeit very quietly, as if this hideous "ingredient" were never there to begin with. Leave it to The New York Times to inform us about the removal of these chemicals. (To date Johnson's Baby Shampoo rates 4 on the EWG Skin Deep Database. 10 is the most toxic rating, so a 4 is not horrendous, but not great either.)

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Why You Can Trust This List

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The Environmental Working Group rates products according to their toxicity to the human body. Each Blissful Miss guide begins with products rated safe by EWG. Products are rated 1 through 10, with 1 being the safest.

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Products are cross-referenced with human reviewers on Amazon, who have tried them, love them and rated them with a super awesome 4 stars or higher. 

This Easy List will help you swiftly choose a Natural Baby Shampoo & Wash that is totally Safe and totally Loved by moms & dads … so you can get on with taking care of baby.  (Or take a nap. A nap is good too!) . EWG Rated & Parent Reviewed. Another great Natural Product Guide from Blissful Miss.

EWG Verified™


EWG Verified™ means that the product goes above and beyond its green rating in EWG's Skin Deep® because the company has disclosed more about its formulations and manufacturing processes. These products have the EWG Verified: For Your Health™ mark.


Babo Botanicals Calming Baby Shampoo & Wash, Lavender Meadowsweet

  • EWG Verified™

  • Calm & Sooth

  • Lavender Oil

  • For Sensitive Skin

Add this EWG Verified™ “shampoo, body wash & bubble bath” to your bedtime routine to Calm and Soothe your little one, while getting them soft & clean at the same time. Contains natural lavender flower oil, which is scientifically proven to help aid in better sleep. It calms & soothes your child’s mind & body, as well as the effects of irritated skin. Enrich baby’s sensitive scalp and skin with Babo’s organic “Nutri-Soothe Complex”, a blend of calendula, chamomile, kudzu, watercress & meadowsweet. 

Review Highlights

  1. The lovely lavender scent helps an autistic boy sleep better and longer, and he’s not sensitive to the scent or getting this shampoo in his eyes like others.

  2. Makes great bubbles and mom’s agree, this stuff leaves skin super soft. You may not even need lotion after

  3. One mom says after using a few days for two weeks, no rashes or skin irritation on both her kiddos' very sensitive skin, while another remarks at how it helps with eczema.

  4. Another mom uses this herself, on both her face and body, and is in LOVE with it.

Baby Mantra 3-in-1 Bubble Bath, Shampoo + Wash

EWG Verified™

  • Calm & Sooth

  • Lavender Oil & Aloe

  • For Sensitive Skin

Another snuggly bedtime option to calm and soothe little one to sleep. Lightly scented with essential lavender oil, mixed with aloe vera for super soft "baby butt” skin … for the whole family! This shampoo, body wash, bubble bath combo won’t irritate sensitive skin and a little goes a long way.

Review Highlights

  1. Reviewers LOVE the scent, which one mom says lasts longer than her former brand. She uses this herself. It lathers well and doesn’t irritate either of her kiddos’ skin.

  2. Everyone agrees a little goes a loooong way.  One mom says she only uses a pea size amount on her 10 month son’s hair and dime size on his body. 

  3. Several reviewers are happy that they’ve found a product that doesn’t flare up their little one’s eczema.

  4. Makes great bubbles. Not only in the bathtub, but apparently it's great for blowing "lots and lots of bubbles"!

Babo Botanicals Sensitive Baby Shampoo & Wash - Fragrance Free

EWG Verified™

  • Fragrance Free

  • For Sensitive Skin

  • Soothe & Protect Dry, Sensitive & Eczema Prone Skin

Specifically designed for little ones with extra sensitive, dry and eczema-prone skin. Soothe & comfort while cleaning & moisturizing. This super gentle 2-in1 baby wash & shampoo contains natural Oat protein, Shea & Cocoa Butter, and other soothing organic plant-based ingredients. Ahhhh!

Review Highlights

  1. A family of sensitive skin & eczema, from adults to toddlers, uses this without irritation. They love the lack of fragrance, which usually irritates their skin. (They also love the lack of skin irritating sulfates!)

  2. No babies in another reviewer’s house, but they prefer a sensitive body wash, and Babo delivers. They say it works well, rinses clean, and they love that there is no fragrance. 

  3. “Feels like silk” is the sentiment of one user, while another says it “works wonders”.

EWG - 1

Burt's Bees Baby Bee Shampoo & Wash, Fragrance Free

EWG Rating - 1

  • Fragrance Free (yet reviewers rave at how wonderful it smells)

  • Soothing Aloe & Oat Flour

Ah yes … Burt's Bees Baby Bee delivers just what you need to get your baby squeaky clean and all smelly good without stinging their eyes. Great for little ones with sensitive skin.

Review Highlights

  1. This does a better job than all other products out there, in one mom's opinion. All 3 of her kids have pretty sensitive skin, so after a few weeks of researching about toxic ingredients in most popular kid shampoos and body washes, she's thrilled to have found this one. Her kids' skin stays nice & hydrated ... without irritation.

  2. Johnson & Johnson irritates another reviewer's baby, who has very sensitive skin. Burt's Bees works wonderfully. Baby comes out smelling great, her skin is not irritated, and mom doesn't worry as much when she tries to drink her bath water.

  3. Another mom loves the smell and says it's a true tear free shampoo & body wash. It's not abrasive at all on her newborn's skin.

Babo Botanicals Moisturizing Baby Shampoo & Wash, Oatmilk Calendula

EWG Rating - 2 

  • Comforting Oatmeal & Calendula

  • Naturally scented with a blend of cedarwood, citrus & vanilla

Another winner with parents for cradle cap, sensitive skin & eczema. Lathers well and has a super nice "baby fresh" scent. Mmmm!  Includes a Certified Organic blend of vitamins & antioxidants, combined with chamomile, watercress, kudzu and calendula. 

Review Highlights

  1. A case of cradle cap cleared up within a couple of weeks for a baby girl, whose mom says this shampoo has a nice wonderful "baby fresh" scent.

  2. Smells wonderful and lathers well. But more importantly, after a few bath times, a particularly persistent eczema attack cleared up that was all over a toddler's torso.

  3. Great for the sensitive skin and eczema of another reviewer's daughter.

Babyganics Shampoo + Body Wash, Fragrance Free

EWG Rating - 1

  • Foaming Pump (which is super fun!)

  • Fragrance Free

  • NeoNourish Seed OIl

This fun and foamy shampoo & body wash will elevate your kiddos bath time "experience". Kids love pumping the thick, soft, instant foam into their little hands (and so will you!) Exclusive 100% natural NeoNourish Seed Oil Blend softens and nurtures skin and hair for a pretty great end result.

Review highlights

  1. Only shampoo that doesn't leave a newborn baby's full head of hair greasy in ten minutes.

  2. A hair stylist says this is the only stuff that touches her son in a bath. Smells great and doesn't bug his eyes, without numbing agents or other harmful ingredients. Bonus ... it won't cause cradle cap either!

  3. A mother of 3 loves foaming soap, since her kids have fun washing with it. Hey, whatever works, right?! She says it has a nice fragrance as well.

Shea Moisture Raw Shea Butter Chamomile & Argan Oil Baby Head-to-Toe Wash & Shampoo

EWG Rating - 1

  • Soothing Argan Oil

  • Deeply Moisturizing Shea Butter

Gentle enough for every day use, this SheaMoisture Shampoo & Body wash cleans  & repairs baby’s skin with ultra moisturizing Shea Butter. Argan Oil, rich in Vitamin E, calms, comforts baby’s delicate skin as well. 

Review highlights

  1. Reviewers say it’s excellent for sensitive skin, works beautifully & smells wonderful (there’s frankincense & myrrh in there by the way)

  2. Not just for baby’s, adult reviewers use it on their body, their face, for SUPER soft hair ... and one reviewer says it prevents eczema induced dandruff (also great for eczema prone skin in general)

  3. One mom claims her 7-months bald head finally started sprouting hair within 2 weeks of using this shampoo. She swears it makes hair grow!

California Baby Tea Tree and Lavender Shampoo & Bodywash

EWG Rating - 1

  • Healing Tea Tree

  • Calming Lavender

Got cradle cap? Multiple reviewers rave that this shampoo did the trick. Need to ward off lice? The Tea tree oil in this shampoo will be your new best friend for that too. Tea tree fights bacteria, heals skin issues and more. One mom successfully tested the "tear free" claim on her own eyes, and others say it smells great, lathers and leaves skin super smoooooth.

Review Highlights

  1. If she could give this 6 stars she would. This mom cured her son's cradle cap with ONE use this stuff after his doctor said there's nothing she could do. Added bonus ... it smells sooo nice!

  2. Safe & excellent for kids and grown ups alike, says another parent. The Tea Tree oil is a must have for any kids in school, as it prevents lice.

  3. This did a great job getting the stink out of a baby's plagiocephaly helmet. Mom continued to use this shampoo, which smells great, has awesome lather & leaves baby so smooth!

California Baby Super Sensitive Shampoo & Bodywash

EWG Rating - 1

  • “Super Sensitive”

  • No Fragrance Added (has a naturally light scent that “smells nice”)

  • Easy Pump

Excellent for dry, sensitive, allergic, eczema prone skin. Pure, organic calendula extract and aloe vera soothes and hydrates baby's skin ... and mom's too! The pump makes for easy one-hand dispensing.

Review Highlights

  1. A mom says it's gentle enough for every day use, even with her kids' slight eczema. Smells clean, not "chemically", and rinses easily. Doesn't bother their eyes, pump bottle is easy to use one handed.

  2. While this shampoo & body wash has no fragrance added, the natural ingredients organically give it a light scent. A reviewer remarks that her kids' hair smells nice, it works great and lasts forever.

  3. Has worked great on a 5-year old's sensitive, eczema prone skin, ever since she was 4-months. And it doesn't burn her eyes.

Natures Baby Organics Shampoo & Body Wash, Vanilla Tangerine (2 PACK)

EWG Rating - 1

  • Naturally Scented with yummy Vanilla Tangerine

Snuggle up with your just bathed little one and take in a wiff of their yummy Vanilla Tangerine-ness. Mmmmmm!! Parents say it foams well, softens skin and hair and is great for sensitive skin, including eczema. They also like the price point for this high quality product, particularly with this 2 Pack of 16 oz bottles. 

Review highlights

  1. A toddler's dry and brittle hair sent a mom researching the chemicals she'd been bathing her children in ... to her disbelief. She switched from J & J to Nature's Baby and instantly noticed a difference. Not only did her son's hair and skin become soft & hydrated, but she found it works great for her younger one, who has eczema & really sensitive skin.

  2. Another parent calls this a fantastic shampoo that foams well, smells amazing and leaves hair very soft & manageable.

  3. It smells so fantastic, says a mom who is thrilled to have finally found a shampoo/body wash that is not lavender.

Exederm Non-Irritating Baby Shampoo

EWG Rating - 1

  • Shampoo Only (not body wash)

  • Award Winning

  • Ultra Sensitive

  • Suitable for Eczema & Dermatitis (as are all options on this list, but this one says so on the bottle!)

This winner with the National Eczema Association is the only "strictly shampoo" (not body wash combo) on this list. It won the Seal of Acceptance award with a perfect score of 5/5 for it's ultra-sensitive formulation. Parents love what it does for their kiddos' intensive dry scalp issues and more. 

Review Highlights

  1. This shampoo has been a true, healing God-send for the mother of a baby girl with seriously dry flaky, scalp issues ... the kind where chunks of skin would get combed out of her hair every time she had a bath. But this shampoo cleared all that up. Yesss!!!

  2. Not only does this not irritate the scalp of two children with eczema, but their mom prefers it's hair cleaning abilities to regular baby shampoo. She says a little goes a long way. One bottle lasts about two and a half months for her two kiddos.

  3. The eczema of a reviewer's son began improving ... except for where they realized shampoo rinsed and ran down his back. They switched to Exederm with great improvement. They say it has a clean scent, lathers nicely, rinses clean, and leaves hair soft and shiny.

Nurture My Body Fragrance Free Organic Baby Shampoo and Body Wash

EWG Rating - 1

  • Fragrance Free

  • 100% Pure Organic

  • Natural Antioxidants

Promote healthy skin & hair while gently cleansing with this baby shampoo & body wash. Made with nothing but pure organic emollients and natural antioxidants to give your baby super soft, clean skin.

Review Highlights

  1. Cradle cap and eczema gone … FINALLY ... after one mom tried 4 other shampoos (some of which made it worse)

  2. No scent … which is important for eczema ... says another parent, who is happy to have a non-toxic wash for her precious baby. She says it cleans well, is gentle, and well worth the price.

  3. An entire family has been using Nurture My Body for over 5 years. Gentle for babies & kids, lathers & washes well.

EWG - 2

Aveeno Baby Wash & Shampoo, Lightly Scented

EWG Rating - 2

  • “Lightly Scented” … smells fresh

  • Natural Oat Extract

Natural oat extract is blended into a nice lathering Aveeno baby wash and shampoo. Per one mom, it's got a "clean smell" without being perfume-y. More than one reviewer uses it on their own face with no stinging eyes. Nice!

Review Highlights

  1. No screaming in the bath, says one mom who loves how it's gentle on the eyes. She also loves that it doesn't dry out her little ones' delicate skin. Love, love, love.

  2. A first time mom used Johnson & Johnson because that's all she knew. When her second son was born, he didn't respond well to it, so she tried Aveeno and loves it. It has a mild scent and is gentle on his skin. She now uses it on her 3rd newborn child and even cleans her own face with it. (As a side note, she says it's great to wash makeup brushes with it!)

  3. Gives your child a "clean smell" without being perfume-y. Works great for her eczema prone toddler son. And her daughter, who is sensitive to perfumes, thinks it's most important that it "bubbles" (aka: lathers!) well ... which it does. :)

Shea Moisture Olive & Marula Baby Head-To-Toe Wash & Shampoo

EWG Rating - 2

  • Healing Avocado Oil

  • Deeply Moisturizing Shea Butter

  • Naturally Scented (keep reading!)

Apparently the scent of this baby wash & shampoo is the BOMB! Multiple reviewers just adore the scent which one describes as "natural floral from jasmine flowers". Gentle enough for every day use, lathers perfectly and makes curls soft and light.

Review Highlights

  1. A reviewer, who is just gaga for the scent, says that everyone always says her baby smells delicious and asks what she uses.

  2. A mom who is picky about scents loves what she calls a natural floral scent from jasmine flowers. She uses this on herself as well as her 2-year old. It makes her toddler’s curls soft and light and works nice as a body wash as well.

  3. Lathers perfectly and helps begin the bedtime wind down, says another mom, who brings a bottle on trips for the whole family to use for hair and body. She, too, remarks that it has an “awesome scent”.

Eucerin Baby Wash and Shampoo

EWG Rating - 2

  • Fragrance Free

  • Vitamin B5 Nourishes & Heals

  • Shea Butter Moisturizes

Enriched with Pro-Vitamin B5 & natural Shea Butter to nourish and soothe baby's delicate skin while gently cleansing both hair and body. Leaves skin super soft and smooooth. Fragrance free, tear free, paraben & dye free. It’s also dermatologist & pediatrician recommended.

Review Highlights

  1. A mom switched to Eucerin after her newborn’s skin broke out from Johnson & Johnson. Having used Eucerin lotion (also rated EWG 2), she tried the baby shampoo & wash, which cleared up her daughter’s skin immediately. No baby acne, no cradle cap … and no more dry skin. SWEET!!!

  2. Another reviewer went through several baby shampoos (Johnson’s, Aveeno, Mucela, Cetaphil) before landing on Eucerin, which does not cause her eczema prone baby to break out. She also loves that it’s fragrance-free.

  3. An adult reviewer says this is the only soap she can use for her eczema and it’s wonderful. Lathers really well and has a very mild scent (which is naturally derived since no fragrance is added).

Thinkbaby Baby Shampoo and Body Wash

EWG Rating - 2

  • Calendula & Chamomile

  • Yummy Scent (Citrusy? … Grapefruity? … you decide!)

Thinkbaby has a yummy scent that one reviewer calls "almost citrusy" and reminds another reviewer of grapefruit. The formulation is based on whole foods premium care ingredients with scientific expertise. Reviewers love the honest company ethics and, as a side note, Thinkbaby makes one of the most popular sunscreens on the Blissful Miss Natural Sunscreen Guide

Review Highlights

  1. Works great for a 1-year old with very sensitive skin. Mom say it smells great, almost citrusy, and it cleans her daughter’s hair and skin well. Softens skin and leaves no residue.

  2. Another reviewer loves the smell and the fact that, unlike some other “chemical free” brands, this one actually lathers well.

  3. This soap doesn’t burn babies eyes, says another mom, who really enjoys the scent. Reminds her of grapefruit.

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This Easy List will help you swiftly choose a Natural Baby Shampoo & Wash that is totally Safe and totally Loved by moms & dads … so you can get on with taking care of baby.  (Or take a nap. A nap is good too!) . EWG Rated & Parent Reviewed. Another great Natural Product Guide from Blissful Miss.

More Resources for Choosing Safe Baby Products

  1. Well known Midwife, Kama Lee Jackson, recommends The Environmental Working Group (EWG) along with more tips in Ask the Expert: What Kind of Baby Products Should I Use? on

  2. The Non-Toxic Baby is a Huffington Post article referencing Dr. Jack Maypole in outlining how to choose everything from safe food to toys to clothing.

  3. Check out the Comprehensive Safe and Natural Baby Food Guide at The Soft Landing for everything you need to know about feeding your little one.


The safety of products suggested by Blissful Miss is based on the Environmental Working Group rating system. This is not to say that every ingredient in and of itself is considered 100% safe, but combined with several other non-toxic ingredients that product receives a high rating by EWG. Any product on this list can be researched on the EWG Skin Deep Database for specific details of how each ingredient is rated and what the known concerns are, if any.

© Blissful Miss