9 Best Non-Toxic, Safe & Natural Lipsticks

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Lead and Other Nasty Stuff in Lipstick

Lead is the most “popular” heavy metal found in many lipsticks. It came into the spotlight when the FDA exposed 400 lipstick brands containing lead. Yeah ... FOUR HUNDRED! If you're ingesting lead regularly, it could be messing with your nervous system and throwing your hormones out of whack. Just for starters.

Other heavy metals found in lipstick are cadmium and antimony. And then there’s parabens, petrochemicals and, hey . . . let’s talk about formaldehyde. Yeah, that's the stuff used to embalm dead people . . . people who just might have gotten cancer from their formaldehyde spiked lipstick!  

Find a Safe & Natural Lipstick

But wanting and finding a super awesome lead-free, non-toxic lipstick can be two very different things. Lucky for you, Blissful Miss is here to provide a safe and natural lipstick that will . . . rock your world!

  • Matte

  • Cream

  • Shimmer

  • MAC Dupe Shades for way less $

  • Feel Good Moisture

It’s all here, with reviewer color tips and even some awesome color swatches to help you choose just the right shade.


Blissful Miss Makes It Ridiculously Easy

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The Environmental Working Group rates products according to their toxicity to the human body. Each Blissful Miss guide begins with products rated safe by EWG. Products are rated 1 through 10, with 1 being the safest.


Products are cross-referenced with human reviewers on Amazon, who have tried them, love them and rated them with a super awesome 4 stars or higher. 

Get Luscious Lips without the Toxins! This Easy Reference List will tell you the most Awesome Lead Free Lipsticks. MAC Dupes, Matte, Cream, Sheer, Shiney … it’s all here so you can pick a safe & natural lipstick and get on with your day already. Reviewed & EWG Rated. Another great Natural Product Guide from Blissful Miss.

EWG Verified

EWG VERIFIED Logo - BlissfulMiss.com

EWG VERIFIED™ products have undergone the highest and most rigorous evaluation, with detailed info submitted by the manufacturer for full transparency. 

These products are marked with the EWG VERIFIED™  logo.

Mineral Fusion Sheer Moisture Lip Tint

EWG Verified™

  • Excellent Moisture for “Dry Lips”

  • Lip Firming Peptides

  • Sheer & Buildable Color

If your lips dry out just LOOKING at a lipstick, let alone wearing one, give this “sheer moisture tint” a try. Moisturize your lips with soothing Cocoa Butter. Firm your lips with firming-peptides, and breathe in the yummy Vanilla-Mint flavor that one reviewer describes as “cupcake”. Great for every day use, on-the-go, with no mirror to fuss with! The sheer color is buildable for a bit more vibrancy and if you start with primer, you’re good to go for a looong time!


  1. Dry lipped reviewers love the moisture they get from Mineral Fusion, without the caked and cracked issues they get from other lip colors.

  2. A reviewer with very sensitive and reactive skin says Mineral Fusion lip tint is one of the only products that doesn't irritate. It’s not a replacement for lipstick, but a much more natural looking product that adds a light shiny glow.

  3. A woman with very dry lips says this is the only "lipstick" she buys now since it's 1) not sticky 2) true to color 3) very moisturizing 4) glides on smoothly 5) lasts quite a while and with primer, all day.

8 EWG Verified™ Shades

  • Adom - rich plum

  • Blush - earthy purple

  • Flicker - berry

  • Glisten - caramel shimmer

  • Glow - bright pink

  • Shimmer - coral shimmer

  • Smolder - cherry red

  • Twinkle - rosy pink

Mineral Fusion Lipstick Butter

EWG Verified™

  • Creamy Formula

  • Richly Pigmented

  • Gloss Finish

This richly pigmented buttery lipstick smoothes onto lips with a nice gloss finish and stays on well. Nourish your lips with the goodness of Cocoa Butter, Avocado Oil, & Cranberry Oil & Shea Butter. Mmmmm!!! Sweep onto lips for luxurious hydration and a pop of shiny color.


  1. Glides on smoothly, stays on well. It’s really buttery with very rich color.

  2. One reviewer loves the smell and the feel of this stuff. It's addictive!!

  3. Finally a tinted lip product that a reviewer is not allergic to, as it has no lanolin or coconut.

8 EWG Verified™ Shades

  • Blackberry - deep berry

  • Delicious - mauve berry

  • Honeysuckle - pink

  • Juicy - coral shimmer

  • Luscious - true nude

  • Pomegranate - red

  • Ripe - rusty red

  • Vine - red grape

Mineral Fusion 3-in-1 Color Stick

EWG Verified™

  • For Lips, Cheeks & Eyelids

  • Lightweight with a Touch of Shimmer

  • Easy On-The-Go Touch Ups

Get instant color for your lips, cheeks AND eyes with this super versatile, all-in-one color stick. It’s lightweight, adds a hint of shimmer and pretty glow to any complexion. You got places to go, girl … so toss this baby in your bag and get there already!


  1. One woman says these color sticks are amazing. Feels good on the lips. The rosette is a pretty pink and is great on her fair complexion. Very natural and easy to use for every day.

  2. Nice for a minimal, natural makeup look. Small package, but packs a big punch!

  3. Another reviewer says it’s the only make-up she uses and gets compliments on her rosy skin. Nice!

4 EWG Verified™ Shades

  • Berry Glow - sheer berry

  • Rosette - pale pink with a hint of shimmer

  • Terra Cotta - peach with a hint of shimmer

  • Magnetic - light bronze shimmer 

W3LL PEOPLE Nudist Multi-Use Color Stick

EWG Verified™

  • For Lips, Cheeks & Eyelids

  • Creamy, Satiny Smooth & Blendable

  • Buildable for More Color

  • Doesn’t Crease ( which makes it great for mature skin)

This satiny smooth color stick is another 3-In-1 product for lips, cheeks & eyes. Take your entire look from drab to fab in seconds with weightless texture and long lasting wear. Rich in soothing organic aloe and antioxidants to hydrate and boost the quality of your beautiful skin. Great for mature skin, as it does not settle into creases. One reviewer stopped thinking about laser treatment because of this stuff!


  1. So easy to apply and smooth. Blends well & has staying power

  2. A reviewer loves the natural ingredients and the best part is it doesn't bleed into fine lines on her upper lip. She is no longer considering laser treatment since using this product. 

  3. Doesn’t feel like makeup and the color nude peach is a perfect natural looking flush for light olive skin. 

3 EWG Verified™ Shades

  • Nude Peach

  • Nude Berry

  • Nude Rose

isoi Bulgarian Rose Lip Treatment Balm

EWG Verified™
* Contains Potassium Alum, a controversial ingredient believed by many to be toxic, but is rated safe by EWG. Use at your own discretion.

  • Long Lasting Tinted Lip Balm

  • Exfoliates & Heals Dry, Chapped, Scaly Lips

  • 24/7 Moisturizer

  • Buildable Color

  • Brighten your Lip Tone with Bulgarian Rose Oil

Get a super moisturizing lip balm and color in one. It’s buildable, so you can go from super sheer to a fairly rich pigment. Enriched with Jojoba Seed and other natural ingredients to smooth dull, rough skin. Castor Seed Oil provides seriously long lasting hydration, so you’re not reapplying constantly. Bulgarian Rose Oil brightens your natural lip tone and leaves your lips soft & supple with a natural glow!


  1. Reviewers agree the moisturizing effects last longer than most lip balms. “Actually moisturizes … Unreal … worth the cash y'all”.

  2. The “Pure Red” shade can definitely be layered to be darker and a deeper red, but for the most part it is sheer. It’s flattering. A reviewer says it doesn’t make her teeth look yellow like some reds do, which may might be related to another woman's comment that it’s a slightly “orange red” … not a “blue red”.

  3. Great substitute for regular lipstick, says a reviewer who wears it all day long, and feels good and confident.

2 EWG Verified™ Shades

  • Pure Red

  • Baby Pink

EWG - 1 & 2

Milani Color Statement Lipstick

EWG 1 - 8 Shades See List Below
EWG 2 - 11 Shades
See List Below

NOTE: Not all Milani shades are safe

  • Bold Pigmentation

  • Staying Power

  • Matte & Cream Finishes

  • Non-Drying

Milani Color Statement is known for its strong pigmentation and staying power, and at around $5 a pop, you might be "super surprised" at the awesomeness of this super loved lipstick. Infused with nourishing vitamins A and C, Milani Color Statement feels good on your lips. According to reviewers, it has a buttery consistency and goes on silky smooth. Many ... not all, but many ... are surprised at how non-drying the matte formulation of this lipstick is.


  1. Overall, most reviewers agree the color lasts well … particularly the matte finish shades.

  2. Has a buttery consistency and goes on silky smooth.

  3. Many reviewers love the yummy scent, with descriptions ranging from “cake icing” to “slight vanilla” and “hot chocolate”. Mmmmm!

Milani Color Guide

See the Blissful Miss Milani Color Statement Shade Choosing Guide for detailed information on safe Milani shades, including:

  • Photos of shades actually on lips

  • Color descriptions that help you know what to expect before you buy

  • A list of MAC dupes (several Milani shades are very similar to specific MAC shades)

  • Links to find each shade on Amazon

  • EWG Rating

EWG Safe Shades Quick List

CAUTION: Most other shades are rated 6 by EWG … which far less safe


  • Catwalk Pink

  • Coral Addict 

  • Empress

  • Power Pink

  • Velvet Merlot

  • Matte Darling

  • Matte Kiss

  • Matte Love


  • Matte Beauty

  • Matte Blissful

  • Matte Confident

  • Matte Diva

  • Matte Fearless

  • Matte Glam

  • Matte Iconic

  • Matte Innocence

  • Matte Naked

  • Matte Orchid

  • Matte Passion

Ecco Bella FlowerColor Lipstick


  • Excellent Staying Power

  • Smooth & Creamy

  • Moisturizing

Created with awesomely natural ingredients like vegetable waxes, oils, and mineral pigments for a safe lipstick that goes on super smooth and creamy, like a lip balm, and moisturizes without flaking. Beautiful colors are infused with protective wax from flower petals for ultra-lasting wear.


  1. Reviewers agree this lipstick has excellent staying power.

  2. Goes on smooth, keeps lips moist, doesn’t get all cakey.

  3. Ecco Bella is the only lipstick some sensitive skin reviewers have found that doesn’t cause an allergic reaction.

EWG 1 Shades

  • Cafe au Lait *Vegan

  • Peach Frost  *Vegan

  • Peach Rose *Vegan

  • Claret Rose 

  • Latte - Vegan

  • Mauve Rose 

  • Napa Grape 

  • Pink Rose 

  • Primrose 

  • Tuscany Rose 

There are 6 additional shades not rated on EWG, but according to an Ecco Bella rep, the formula is exactly the same as the non-vegan shades listed here.

* Vegan shades do not contain Carmine

Revlon Colorstay Overtime Lipcolor

Revlon ColorStay Overtime Lipcolor - BlissfulMiss.com


  • Up to 16 Hours of Seriously Life Proof Wear!

  • Semi-Permanent, Full-Coverage Color

  • Conditioning Top Coat

If you want full-coverage color that seriously won’t quit, this is your new best friend! It’s a 2-in-1 color plus shiny top coat that sets your color for up to 16 hours. This is no joke. Reviewers are stunned at how this lip color lasts, even through eating and kissing! Chamomile and Soy add rich moisture for shiny, supple lips with no bleeding, feathering or drying. 


  1. “This is truly an all day wear!” says a reviewer who posted a picture of herself after 5 hours of wear, which included eating lunch. (Lots of reviewers posted pics likes this)

  2. It is not sticky and does not transfer to your glass, napkin or, you know … your boyfriend!

  3.  “When they say this stays on all day, they mean it!”. This reviewer uses her own moisturizing lip balm over the permanent color. She says the color is going NOwhere, but the moisturizing top coat does wear off, so that needs to be reapplied.

EWG 2 Shades

  • Forever Scarlet

  • Bare Maximum

  • Constantly Coral

  • Endless Spice

  • Everlasting Rum

  • Infinite Apricot

  • Infinite Raspberry

  • Keep Blushing

  • Non-Stop Cherry

  • Perennial Peach

  • Perennial Plumb

  • Stay Currant

  • Unlimited Mulberry

  • Boundless Brandy

  • Enduring Iris

EWG 3 Shades - Forever Pink • For Keeps Pink

EWG 4 Shades - Always Sienna • Eternally Tan • Faithful Fawn • Relentless Raisin  • Ultimate Wine 

NOT Rated on EWG - All Night Fuchsia • Boundless Nude • Limitless Black Cherry • Unending Red (Use at your own risk and/or research ingredients)

Revlon Super Lustrous Lipstick


  • 4 Finishes: Crème, Matte, Pearl, and Sheer

  • Moisture Rich

  • Super Long Lasting

Get radiant color with this lightweight and moisture rich lipstick. It’s silk-drenched and vitamin infused to glide on smooooth. Super long lasting … though not as lasting as Revlon Colorstay Overtime above, as this is more a true “lipstick”, not a lip stain. But reviewers definitely love how well it lasts. With 4 finishes and a bazillion colors, you can’t NOT find one or two … or ten … to suit you and your luscious lips!


  1. "How is your lipstick still perfect!" That’s what one reviewer inevitably hears when she wears this lipstick on a night out. It’s super long lasting without staining lips or getting on teeth.

  2. Reviewers agree it has great moisture. Even the Revlon Matte is pleasantly creamy, which surprises a reviewer who is used to matte causing dry flakey lips.

  3. Doesn’t bleed, feather or budge.

76 EWG 2 Shades

  • Abstract Orange

  • Apricot Fantasy

  • Berry Couture 

  • Berry Rich

  • Berry Haute 

  • Black Cherry

  • Blushed

  • Blushing Mauve

  • Blushing Nude 

  • Brazilian Tan

  • Caramel Glace

  • Carnival Spirit 

  • Certainly Red 

  • Champagne On Ice

  • Cherries in the Snow 

  • Cherry Blossom 

  • Choco-liscious 

  • Coffee Bean 

  • Demure

  • Fire & Ice 

  • Fuchsia Shock 

  • Gentlemen Prefer Pink

  • GoldPearl Plum

  • Honey Bare 

  • Ice Amethyst

  • Ice Mocha

  • Ipanema Beach

  • Kiss Me Coral

  • Kissable Pink 

  • Love That Pink

  • Love That Red 

  • Lovers Coral 

  • Mauvy Night 

  • Mink 

  • Nude Attitude

  • Peach Me

  • Pink Cloud 

  • Pink Cognito 

  • Pink In The Afternoon 

  • Pink Pearl

  • Pink Velvet

  • Plum Baby

  • Plum Velour   

  • Plumalicious

  • Primrose 

  • Raisin Rage 

  • Ravish Me Red  

  • Red Lacquer 

  • Rich Girl Red 

  • Rose & Shine 

  • Rose Velvet

  • Rosedew 

  • Rosewine 

  • Rum Raisin

  • Sandalwood Beige 

  • Sassy Mauve 

  • Silver City Pink 

  • Siren 

  • Sky Line Pink 

  • Smoked Peach 

  • Smoky Rose

  • Soft Silver Red 

  • Soft Silver Rose

  • Softshell Pink 

  • Spicy Cinnamon  

  • Stormy Pink 

  • Sultry Samba

  • Teak Rose

  • Terra Copper 

  • Toast Of New York

  • Va Va Violet

  • Violet Frenzy 

  • Wild Orchid 

  • Wine with Everything

  • Wine With Everything Pearl

  • Wink for Pink 

No EWG Rating

Bare Affair • Berry Smoothie • Bombshell Red • Coralberry • Fuchsia Fusion • Gold Goddess • Lilac Mist • Love Is On • Midnight Mystery • Naughty Plum • Peach Parfait • Pink Truffle • Really Red

I contacted Revlon and asked if these shades have the same safe ingredient list and will update this information when I hear from them. I suspect these are just newer shades of the same formula, but use as your own discretion.

Blissful Miss Natural Product Guides








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Get Luscious Lips without the Toxins! This Easy Reference List will tell you the most Awesome Lead Free Lipsticks. MAC Dupes, Matte, Cream, Sheer, Shiney … it’s all here so you can pick a safe & natural lipstick and get on with your day already. Reviewed & EWG Rated. Another great Natural Product Guide from Blissful Miss.

More Resources on Safe & Non-Toxic Lipstick

  1. The HealthSite gives more info on How Are Lipsticks Harming Us.

  2. The Campaign for Safe Cosmetics is doing their part to educate, expose and eliminate Lead In Lipstick at safe cosmetics.com.

  3. Here’s an FDA article detailing what they're doing in regards to Limiting Lead in Lipstick and Other Cosmetics.


The safety of products suggested by Blissful Miss is based on the Environmental Working Group rating system. This is not to say that every ingredient in and of itself is considered 100% safe, but combined with several other non-toxic ingredients that product receives a high rating by EWG. Any product on this list can be researched on the EWG Skin Deep Database for specific details of how each ingredient is rated and what the known concerns are, if any.

© Blissful Miss